Able to Leap Tall Buildings in a Single Bound! Identifying Your Strengths in a S.W.O.T. Analysis.
Okay! I'll admit it's a little hokey. That line comes from the very old Superman series on TV in the fifties. But it was used to portray one of his strengths. And this post is focusing on strength. Specifically...it focuses on the strengths of your business. Do you know what they are? This is the first step in the S.W.O.T. (Strengths - Weaknesses - Opportunities - Threats) analysis.
Identify Your Strengths for your S.W.O.T. Analysis Exercise
Sit down with a pencil and paper and list the strengths of your business as you see them. The list might contain customer service, great advertising, quality workmanship, a phenomenal referral system, or other things.
Prioritize your list from strongest to weakest. (Remember, you're only listing strengths.) After each item, write down the reason you think it is strength and how it is used. Try for a minimum of three strengths and no more than six.
Get Input About the Strengths you Identified for your S.W.O.T. Analysis Exercise
Now get some others to write down what they see as your business strengths. Ask your spouse, a friend, a vendor, and an employee. Have them list the reasons they made those choices. Does their list match yours?
You now have a list of things you can incorporate into every aspect of your business and possibly a new USP (unique selling proposition). This can influence how you and your employees interact with clients and communicate those strengths to others.
This is the first step in the S.W.O.T. (Strengths - Weaknesses - Opportunities - Threats) analysis. In our next post we'll deal with the other side of the coin.
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