Marketing Plan for 2016 in 13 Steps – Step 1

Market Identification is the first step of writing your marketing plan. Go here to watch the video of Write Your Marketing Plan in 13 Steps – Step 1 of 13 Quick! Off the Top of Your Head!  Write down the names of your top-five FAVORITE customers or clients. Next to their names write down the reasons that each is your favorite. They don’t have to…

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How to identify your Strengths for a S.W.O.T. Analysis.

Superman Emblem is a visual representing the Strength in a S.W.O.T. Analysis

 Able to Leap Tall Buildings in a Single Bound! Identifying Your Strengths in a S.W.O.T. Analysis. Okay! I’ll admit it’s a little hokey. That line comes from the very old Superman series on TV in the fifties. But it was used to portray one of his strengths. And this post is focusing on strength. Specifically…it focuses on the strengths of your business. Do you know…

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Marketing Competitive Analysis Ensures “Better Stuff-New Day!”

I’m sure you’ve heard that expression “Same Stuff-Different Day!” in one form or another. You’ve probably used it yourself. And…since we just started a brand new year, why don’t we rewrite that phrase in a more positive way? Let’s go with, “Better Stuff-New Day!” Now that we’re starting off the new year with a brand-new mindset…let’s also change the mindset of our marketing approach by…

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Book Reviews by Laura Woodard: Small Message, Big Impact

Small Message, Big Impact: The Elevator Speech Effect by Terri Sjodin Book Review by Laura Woodard Does your elevator speech deliver results? The last time you gave your elevator speech to a prospect were you able to schedule an appointment to build a relationship or to discuss your product/service in more detail? Think back, the last 10 times you gave your elevator speech what were…

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Marketing Tip for “WOW! You Blew My Mind!” Reaction

Marketing Tip:  Practice Random Acts of Kindness for Relationship Building You’ve seen those bumper stickers that say, “Practice Random Acts of Kindness.” You might think that the owner is some recycled Hippie from the 60’s Flower Power movement. And you might be right. But have you ever thought of “practicing random acts” with your clients or prospects? Marketing Example of Relationship Building One of my…

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Lean In: Women, Work and the Will to Lead

Lean In

Lean In: Women, Work, and the Will to Lead   Lean In By: Social Media Guru Sheryl Sandberg’s Why has this book been attacked and been so controversial?  In plain spoken words, Sandberg proposes why she thinks women are not in top level positions in business and government and what women can do about it. Women in Leadership Statistics Sandberg examines why so few women…

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Relationship Marketing – You Are Always On My Mind

Relationship Marketing is about Relationships You’re drinking your morning coffee and scanning the newspaper. You come across an article about a new development in the search to cure blindness. One of your clients is a charity that raises money for research to cure blindness. You think to yourself, “I’m going to send this to Pat over at the Eye Bank Foundation.” And that’s as far…

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The Art of the Handwritten Note Book Review by Laura Woodard

A Guide to Reclaiming Civilized Communication by Margaret Shepherd Many of my friends and clients know my passion for sending handwritten notes. The Art of the Handwritten Note was a pleasurable and inspirational book to read. Shepherd suggests to “write from a space of your own” and assemble your materials (stationery, postage stamps, pen, address list, scratch paper, etc.) Her “simple recipe” for writing notes includes five…

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Putting A Round In The Chamber

Occasionally business people tell me that they joined the Chamber of Commerce and were unhappy with the results. If you dig beneath the surface of that statement, you find that they had unrealistic expectations about Chamber membership. They thought that by joining and just showing up at occasional meetings, business would just magically fall into their laps. The Chamber of Commerce is a participatory organization…

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Mapping Inner Space Book Review by Laura Woodard

Mapping Inner Space: Learning and Teaching Visual Mapping by Nancy Margulies with Nusa Maal When attacking a new project my business colleague, Lorraine Lane with Lane Business Consulting, regularly recommends sketching out a mind map. We usually take a few minutes to do this activity in order to brainstorm and then organize our thoughts for a project. I am a very visual person, so this…

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