Grassroots Marketing
Grassroots Marketing Inc. uses market research, stratigic marketing plans, creative development and implementation, while working with you to develop a master business and marketing plan that will maximize your return on investment, define your brand in the market, and grow your business!
Marketing Approach.
- First, we review your marketing plan and its implementation.
- We help identify your marketing successes and problems.
- Then, we rate each marketing channel and determine the priority of each.
- Next, we capitalize on your marketing successes to improve cash flow, address the highest priority problems to determine missed opportunities, eliminate what is not working, test new marketing channels and implement the highest ROI marketing strategies that produces your desired results.
Marketing Strategies Can Either Grow or Collapse A Company.
If a company’s growth stagnates or declines, typical factors include the following:
- Outgrown infrastructure and processes:
- Insufficient company resources allocated to create a formal written marketing / business development plan.
- Failure to adjust to industry and economic changes.
- Current projects have overwhelmed the marketing team.
A marketing plan establishes well thought out direction for the company’s development and growth. In order to thrive, companies require:
- A strong identifiable brand.
- Continual flow of new customers.
- Retention of existing customers.
Too many companies lack a formal written marketing plan for their business development. Others create a marketing plan but fail to track its success, wasting money and resources. Sometimes, the budgeting process skimped on (or overlooked) a marketing allocation; thus, when marketing opportunities present themselves, reactionary spending rules rather than; consistent, proactive marketing, that produces consistant high return on investment.
In some cases, inadequate analysis of marketing expenditures results in dollars better spent in other areas. For example, low value opportunities contribute to considerable waste. Some companies approach marketing in a hit-or-miss fashion. Scenarios such as these, underscore the need for an easy to follow plan.
That’s where Grassroots Marketing Inc. comes in. We work with your team to research, track and analyze your situation. We then develop an integrated, well thought out efficient marketing plan for growth. Although it may sound simple, most companies struggle with this process, allow our years of expert experience work for you.
Take this quiz: I NEED HELP !!!
Ask yourself:
- Is our market shrinking?
- Do I ever think no one knows who we are?
- Do our customers first remember us or our competition when placing an order?
- Have we gotten new customers recently?
- Does everyone we work with know all of the products we offer?
- Do employees hear from customers that our pricing is too high?
- Do we have a written marketing plan?
- Do we measure the effectiveness of our marketing activities?
- Is our marketing hit-or-miss depending upon the amount of business we currently have?
- Do we lack the staff to do the marketing?
- Is our geographic scope too limited?
- Do we sell only one product?
- Do we lack a consistent brand or image?
- Do we know our target market?
If you answered yes to any of these questions and need help then contact us for a no obligation review of how Grassroots Marketing Inc. can help you better organize, opptimized and grow your business.
